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Who is responsible for campaign ROI (Column) | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
May 28, 2014 | Kim Medynsky

It seems like the topic of ROI garners a lot of attention as we live in the age of metrics and tightening of the purse strings, and yet it mirrors a Ping-Pong match when it comes to taking ownership of ROI. Who is taking responsibility for the ROI of the campaign, and what does that responsibility really mean for companies and leaders?

http://www.marketingmag.ca/news/marketer-news/who-is-responsible-for-campaign-roi-column-112403
 

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